Today, almost everyone who is in business is tapping the social media powerhouse, Facebook, to aid them market their products and services. Of course, consumers/customers will not notice products or services unless businesses will actually reach out to them and provide the right information they need to know. This is where valuable content marketing works its wonders. Many entrepreneurs, whether from large-scale corporations or small companies, were brought into the thought that effective content marketing is the ultimate goal towards marketing success. And for years, the partnership between a solid content marketing plan and Facebook has proven to be very beneficial for many businesses. Content marketing on Facebook is now considered a “gold mine” – which helped in building customer relationships and business growth for many entrepreneurs.
However, even if there are a number of businesses who have found marketing success in riding the social media wave for years, there is always the possibility that content marketing on Facebook will become a monumental failure for a business. If you are new to this, it can be deceptively easy. An essential part of planning and executing your content marketing on Facebook is actually understanding what will work or what will not serve its purpose.
You need to remember that not all content is the same when to publishing to different outlets or medium. If you don’t have any idea on the subtle difference between good and bad content marketing on Facebook or how to position your content on Facebook, then your brand and business is in for a failure. Salvaging your Facebook content marketing strategies will be tough and overwhelming once you fail.
Improving Your Content Marketing On Facebook
Driving awareness of your products and services via Facebook can be tricky and confusing. However, with a carefully planned effective content marketing strategy, your Facebook marketing efforts will surely translate into sales and leads. So, here are some tips on improving your content marketing on Facebook so your content will sit well with your audience.
- Keep your posts short and easy. Many content marketers believe that saying much (when posting directly to Facebook) will make them more engaging and interesting to their fans or readers. They believe that “going big” on their Facebook content is the way to go. However, researches from major social media company disclosed that limiting the size of Facebook posts will suit well for fans and potential customers
When posting, you should ask yourself whether all of it is useful or not. You might be saying a lot yet it doesn’t take anything across to your fans or target market. Engagement rates are higher in Facebook posts with fewer characters (this is according to social media studies).
With this, you are more likely to draw likes, receive comments, and catch the fancy of more fans to your FB posts. You need to keep your posts short and easy so that they will be easily virtually digested immediately. Remember, content marketing on Facebook will work effectively only when those who consume your information will understand and eventually become leads.
- Engaging on a personal level. If you are just on Facebook focused on earning those dollars, then your content marketing won’t serve you well. Avoid posts that are too sales-oriented.
Almost all of the Facebook users aren’t looking to earn but to post personal information, interact with friends and family, share personal experiences, meet acquaintances, and have fun. Keep this in mind when planning and executing your content marketing on Facebook. Treat your FB fans and audience like your friends.
Don’t always concentrate on pitching sales talk and offers on your post. If you do, it will give a bad impression to your fans. Share your content casually and (if possible) amusingly. Your hard sales pitches will be too “less personal” for your audience and will eventually develop a bad reputation for you.
To be successful on your content marketing, show your emotion and be human. Avoid so generic messaging since many users or fans will likely ignore them.
- Steer clear from too technical posts. Not all your FB users are looking for specific information. Many of them are just in Facebook to be entertained. Whether you agree or not, too technical stuff is B-O-R-I-N-G!!
Facebook is not really designed for businesses to provide in-depth information. Posting highly technical jargons on your FB page is a major blunder and will defeat the purpose of your social media content marketing.
- Publishing blog content to Facebook. Most of the time, it is okay to push your blog content to your FB page. However, you need to pay close attention to how the post shows up on your page.
There are publishing tools which send your blog posts directly to your business page at Facebook yet they are not particularly careful with the post’s title and slug lines. These automatic, one-click tools will only gather together the content straight from your blog post.
To make sure that your FB fans will click your post and read them, you need to have the title of your FB post and the slug lines, and text box below the title are appealing and engaging. When you posting a link, shorten the title or slug line if too long for easier utilization.
- Don’t limit your marketing to your own content. Your own content marketing should not limit yourself to the posts or content you own. If you find something online that is pertinent to your business or relate to your target market’s interests, you should share it with your fans even though you don’t own it. You can always have the text and title of the post to relate back to your own business and appeal to the interest of your fans.
You are not technically stealing the work of another nor leading your fans away from your business. You are merely interacting with your fans with the use of relevant articles and blog posts that matters to them. By doing this, you will certainly build a good relationship with your fans and audience.
The Bottomline
Effective content marketing on Facebook goes beyond just the “status update.” Underestimating the power of content marketing in Facebook will certainly not help you achieve online marketing success. Yet, overdoing it can be very dangerous for your brand. Facebook content marketing is not only aimed on updating your business page. However, it is for building your brand and creating an online relationship with fans, customers, or online audience.
Apart from the tips mentioned above, you should have these in mind when you are drafting your content. You should always ask if what you are sharing engages your readers immediately, provides specific value for the lives and interests of your fans, motivates then to act (such as to like, comment, register, buy, etc.) and compels them to share.
Always do regular checks on all of your content and links on your page. If a post or article doesn’t make much impact or if a link isn’t working, it will take just that split second for a potential customer to go and browse another business page.
